After months of research and brainstorming, we have finally decided on a social cause and organization to support and promote, and as for the whole “put your money where your mouth is”… yeah, that too.

All of us at The Mont Royal Watch Co. are proud to announce that we are committed to giving 10% of all net sales from our debut watch collection to the UN Women Organization (The United Nations Entity for Gender Equality and the Empowerment of Women), while supporting and engaging actively in their initiatives such as #HeforShe and #Planet5050 by 2030.

There are so many important and pressing issues that we humans face globally right now: climate change, poverty, water shortages, economic crises, terrorism, cyber attacks, corruption in politics,… and the list goes on. Of course, all of these issues matter to us and affect us all in many ways. With this in mind, we wondered where we should focus our efforts at this time? The choice was not an easy one to make… at first glance.

We asked ourselves two questions:

What social cause or movement has the potential of having a positive impact on all of the issues of concern?

How can we make the world a better place for our generation and the next?

…And that’s when it all became very clear.

We would like to live in a world where every human being is treated with equal respect and has equal rights; a world where each individual has the opportunity to flourish and develop to his or her full potential, with dignity, and in security.

The United Nations organization has been doing great work for many years now and in 2010, they created UNWomen, a sector which is now active in over 70 countries and completely dedicated to finding solutions to the challenges faced by women and girls. By donating 10% of the net sales from our debut watch collection to this wonderful organization, and by participating in their solidarity movements, our company will become a support agent to important initiatives such as ending child marriage, ensuring education for girls who live in poverty stricken areas, implementing laws and preventative measures to help end violence against women, and bring awareness to the importance of gender equality, not only in developing countries, but also in governments, private sectors, and communities all over the world.

The goal for HeForShe is to engage men and boys as agents of change by encouraging them to take action against negative inequalities faced by women and girls.

We envisage a world where all women and girls have equal opportunities and rights by 2030. Step It Up asks governments to make national commitments that will close the gender equality gap.

The UNWomen is a dynamic and strong champion for women and girls, providing them with a powerful voice at the global, regional and local levels. See more here.

We envision our planet as a place of peace, justice, dignity, and equality for all of the world’s people – women and girls, men and boys alike. The very principle of equality, is what we believe is going to make the world sustainable, which is why we are very excited about the work being done by the UNWomen organization, and believe their initiatives have the potential of reshaping the future in a way that will benefit all.

At The Mont Royal Watch Co., our tagline “Time For Change”, represents both the timepiece on your wrist, and the idea that collectively we can change our society’s views and have a positive impact in the world. The impact we would like to make, is one that focuses on gender equality.

We hope you will join us in this initiative by supporting our new company and wearing our beautiful watches, designed in Montreal, while helping us promote our two first collections and bring awareness in the efforts for a #Planet5050 by the year 2030.

The clock is ticking… but together, we can make “Time for Change”.